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In 2024, the insurance industry collectively recorded an after-tax profit of $6.1 billion, a figure three times higher than the five-year average of $2 billion. This surge in profitability is attributed to premium hikes, a period of relatively benign weather reducing claims, and favorable investment market conditions.
However, these financial gains have been accompanied by notable premium increases. The average home insurance premium rose by 16% over the past year, with some insurers implementing hikes exceeding 30%. For instance, Kogan, RAC, and Honey increased their average prices by more than 30%, significantly impacting policyholders.
Consumer advocates have raised alarms over the lack of transparency in how premiums are calculated. Julia Davis from the Financial Rights Legal Centre highlighted that the pricing algorithms used by insurers are proprietary, making it challenging for consumers to assess whether they are being charged fairly. The centre's Insurance Law Service receives numerous calls weekly from individuals reporting premium increases ranging from 30% to 50%, with some experiencing hikes of several hundred percent.
In response to these concerns, there have been calls for national independent insurance price monitoring to ensure fairness and transparency in premium pricing. Advocates argue that without such oversight, consumers remain vulnerable to unexplained and potentially unjustified premium increases.
The Insurance Council of Australia has acknowledged the challenges posed by rising premiums and emphasized the need for collaboration among insurers, regulators, and consumers to address affordability issues. They suggest that leveraging technology and data-driven pricing methodologies could help align premiums more closely with actual risk exposures, potentially mitigating steep increases.
As the industry continues to navigate these complexities, the balance between maintaining profitability and ensuring fair, transparent pricing for consumers remains a critical focus. Ongoing dialogue and collaborative efforts are essential to build trust and provide policyholders with the confidence that they are receiving value for their premiums.
Published:Monday, 23rd Feb 2026
Source: Paige Estritori
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