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These downward trends are also evident in the advised life insurance market, where products are offered through financial advisers. Advised life premiums have decreased by 5% year-on-year, while income protection premiums have reduced by 7% and 5% for waiting periods of 30 days and 90 days, respectively. Notably, advised trauma insurance premiums have remained stable during this period.
The reduction in premiums can be attributed to several factors, including increased competition among insurers, improved underwriting processes, and a focus on customer retention. For consumers, these changes present an opportunity to secure comprehensive life and income protection coverage at more accessible price points.
However, while the decrease in premiums is beneficial, it is essential for individuals to carefully assess their insurance needs and ensure that their chosen policies provide adequate coverage. Factors such as benefit amounts, waiting periods, and policy exclusions should be thoroughly reviewed to align with personal circumstances and financial goals.
In light of these developments, consumers are encouraged to consult with financial advisers or insurance professionals to navigate the evolving insurance landscape effectively. By doing so, they can make informed decisions that balance affordability with comprehensive protection, ensuring financial security in the face of unforeseen events.
Published:Monday, 24th Nov 2025
Source: Paige Estritori
Please Note: If this information affects you, seek advice from a licensed professional.