Driving App in Focus: Safer Roads Through Tech-Savvy Incentives
Driving App in Focus: Safer Roads Through Tech-Savvy Incentives
2
⚠️The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.
Technology is reshaping how we approach road safety, and AAMI, a subsidiary of Suncorp, has taken a significant leap with its driver-focused rewards program.
The initiative has reportedly succeeded in fostering better driving habits among participants.
Available on the AAMI mobile application, this innovative program allows the insurer to evaluate users’ driving habits, delivering feedback and suggesting ways to enhance safety on the road. Policyholders receive a safety score after each trip—taking into account factors like speed and smoothness in driving—and are rewarded for making strides in their scores.
Suncorp’s data, collected since 2022, indicates promising results: approximately 39% of users have improved their safety scores with sustained app usage. Impressively, among those initially marked with "low" scores, over half have shown noticeable progress.
The key improvements noted include smoother turning, gentler braking, steadier acceleration, and reduced phone use—all crucial elements contributing to safer driving practices.
Mary Kennedy, a spokesperson for AAMI, emphasized the initiative’s educational goal. “The app provides users with feedback on a trip level to highlight driving events which occur and provide tips to improve,” she explained. Participants can also earn badges for mastering particular safe driving behaviors, helping to incentivize improvement over time.
Kennedy acknowledges the burden driver distractions play on road safety, pointing out that rear-end collisions are the most prevalent type of claim over the last ten years. She noted these crashes often stem from a mix of impatience and inattentiveness behind the wheel.
“We want to be a leading voice for safer roads,” Kennedy stated. “Investing in a tool like AAMI Driver Rewards allows us to understand the driving behaviours that lead to accidents and use the insights to encourage road safety in the community.” This initiative highlights a merger of modern technology with safety education, potentially reducing accidents.
The potential knack for blending fun and learning in this app has also been praised by Kristy Ross, a clinical psychologist at the Black Dog Institute. “By incorporating rewards, challenges and progress tracking, it transforms behaviour change into a fun experience (not dissimilar to gaming) and users are incentivised to continue their progress over time,” Ross remarked.
Beyond personal benefits, AAMI’s app is also being utilized in collaborative efforts with New South Wales' State Insurance Regulatory Authority, aiming to evaluate the driving skills of over 500 young individuals, focusing on increased safety and responsible driving habits through its telematics feature.
The evolving landscape of driver-focused technology remains a promising pathway to reinforce safe driving practices. AAMI's initiative, as highlighted in the original article, exemplifies the strategic use of technology to mitigate risks and potentially change safety dynamics on the road.
Published:Monday, 9th Dec 2024 Source: Paige Estritori
Please Note: If this information affects you, seek advice from a licensed professional.
As Australia enters the summer holiday season, insurers and transport specialists are raising alarms about heightened road risks resulting from the convergence of increased freight activity and holiday travel. This period sees a significant uptick in both passenger vehicles and heavy trucks on the roads, amplifying the potential for accidents and safety incidents. - read more
The Australian Trucking Association (ATA) has proudly announced the recipients of the 2025 National Trucking Industry Awards, recognizing outstanding contributions and achievements within the sector. These awards highlight the dedication and excellence of individuals and organizations that drive the industry forward. - read more
Australia's construction insurance market has entered a softer phase in 2025, with premiums decreasing across various lines due to heightened competition among insurers. According to Marsh's Construction Insurance Market Update 2025, premium reductions averaged between 5% and 15% in the first half of the year. - read more
In 2025, Australia's insurance industry is grappling with rising claims costs, particularly within the construction sector, due to labour shortages and supply chain disruptions. Crawford & Company's latest Claims Inflation Update highlights that construction expenses are increasing at a rate faster than general consumer prices, with the Building Cost Index (BCI) rising nearly 5% annually. - read more
Envest Group, a prominent player in Australia's insurance sector, has announced the launch of TLI Underwriting, a new agency dedicated to providing specialised insurance solutions for heavy motor fleet operators. This strategic move aims to address the unique challenges faced by larger transport businesses in Australia. - read more
Liability insurance is a form of coverage that protects businesses against claims resulting from injuries and damage to people or property. It provides crucial peace of mind, ensuring that your business is shielded from potentially devastating financial losses due to lawsuits or claims against it. - read more
Public liability insurance is designed to protect your business from financial loss if you are found liable for causing injury or property damage to a third party. This type of insurance covers legal costs and any compensation claims that might arise from accidents or incidents involving your business operations. - read more
Today, we're diving into the world of public liability insurance, a crucial topic for anyone running a small business or working as a self-employed professional in Australia. - read more
As a business owner in Australia, navigating the complexities of insurance is crucial to safeguard your enterprise against unforeseen events. Liability insurance emerges as a cornerstone of a sound risk management plan, protecting you financially when held responsible for accidents, injuries or negligence. Its importance cannot be understated, as it serves not only to defend your business assets but also to ensure peace of mind in a climate of continually evolving liabilities. - read more
Public liability insurance is an integral safety net designed to protect businesses from the financial risks associated with lawsuits or claims. It provides coverage when a business is found legally responsible for personal injury to a third party or damage to their property. This form of insurance can significantly reduce the burden of legal fees, compensation claims, and other associated costs that may arise from unforeseen incidents. - read more
Start Here !
Knowledgebase
Public Liability Insurance: Insurance which provides protection against liability to third parties.
